On Record PR
Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at podcast@onrecordpr.com.
Episodes
Leslie Richards and Isabelle Horan share key takeaways from the 2025 DigiMarCon Conference, including how law firms can move beyond basic content generation and instead use generative AI tools for advanced strategic applications.
In this replay, Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, joins Gina Rubel to discuss the importance of messaging and narrative in litigation. They explore how public relations, litigation funding, and interdisciplinary collaboration shape outcomes both inside and outside the courtroom.
Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional click-throughs by becoming trusted sources for AI results in tools like Google and ChatGPT.
Former presidential speechwriter and author of Say It Well, Terry Szuplat, joins Gina Rubel to discuss the power of authentic communication in high-stakes environments. From his behind-the-scenes lessons working with President Obama to his candid reflections on overcoming a fear of public speaking, Terry shares practical wisdom for leaders, lawyers, and communic...
Sarah Larson joins Jennifer Simpson Carr to discuss how law firm leaders should communicate in the wake of high-profile legal rulings like Ames v. Ohio. They explore the impact of fear-driven headlines, how to avoid reactionary messaging, and why alignment with firm values must drive both internal and external responses.
Eric Meyer, founding partner of Pierson Ferdinand, joins Gina Rubel to discuss the Supreme Court’s unanimous decision in Ames v. Ohio Department of Youth Services and its implications for all employers, including law firms. They discuss how the ruling affects Title VII compliance, the future of DEI efforts, and the importance of consistent, merit-based employmen...
Sarah Larson and Elizabeth Ogilvie join Jennifer Simpson Carr to discuss how law firms can navigate the evolving legal and political landscape surrounding Employee Resource Groups (ERGs) and diversity, equity, and inclusion initiatives. They share practical strategies for assessing and adapting ERG policies, emphasizing the importance of transparency, clear documentation, and internal collaboration.
Elizabeth Catterall Ogilvie joins Jennifer Simpson Carr to unpack SHRM’s newly introduced BEAM Framework—Belonging Enhanced by Access through Merit—and what it means for law firms navigating today’s diversity, equity, and inclusion (DEI) landscape.
They discuss the five BEAM questions, explore how merit-based inclusion can strengthen talent strategies, and share how law firms can evolve the...
Gina Rubel and Jennifer Simpson Carr explore one of the most sensitive challenges law firms face: managing public and media communications during litigation. From defending global brands to navigating precedent-setting cases, they discuss why early engagement with communications professionals is essential, how to strike the right balance between legal accuracy and public clarity, and why “no comment” is never t...
Gina Rubel and Jennifer Simpson Carr examine what the ruling in favor of Perkins Coie and this year’s powerful Law Day of Action mean for every law firm. From politically motivated executive orders to renewed commitments to uphold the Constitution, they discuss how law firm leaders must prepare for reputational risks, align legal and communications strategy, and defend the rule of law in an era of unprecedented...
Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing Association’s International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new business.
As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.
Gina Rubel is joined by immigration law attorney Wendy Castor Hess to unpack the current state of U.S. immigration policy and what it means for travelers, visa holders, and green card holders in 2025. With new executive orders in place and heightened enforcement at U.S. ports of entry, the episode explores how these changes are affecting universities, corporations, and individuals alike.
Gina Rubel and Jennifer Carr reflect on key insights f...
In this episode, Gina Rubel and Jennifer Carr reflect on their experiences at Legalweek and discuss the evolving implications of recent executive orders targeting law firms. The conversation covers the controversy ...
In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr explore how law fi...
In this episode of On Record PR, Jennifer Simpson Carr and Sarah Larson discuss recent political attacks on law firms and the rule of law, emphasizing the importance of firms articulating their core values in internal and external communications.
In this episode of On Record PR, Jennifer Simpson Carr and Elizabeth Ogilvie discuss the growing threat to law firm diversity, equity and inclusion (DEI) programs in light of recent executive orders.
In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr go on record to di...
In this episode of On Record PR, Jennifer Simpson Carr, Vice President of Strategic Development, speaks with Brenda Plowman, a member of Furia Rubel’s
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